The hound of the Baskervilles Essay Example for Free

The hound of the Baskervilles Essay This type of secrecy suggests that he didnt trust Watsons judgement or theory and decided to spy on him, but that is not the case he was merely getting a better perspective on the whole mystery, he felt he needed an unclouded judgement, un-tampered from everyones views. From his temporary residence he witnessed Mr Stapleton rush out of his house when he heard that Sir Henry was dead and the disappointment when he found out that it actually wasnt Sir Henry. This is interesting because most people would be relieved if a neighbour/friend was actually alive, but instead this shows Mr Stapleton has a hidden agenda/motive. No dont tell me that it is our friend Sir Henry! this line is really ironic as he believes that Sir Henry is the one enemy he has. Stapleton turned a ghastly face upon us, but by a supreme effort he had overcome his amazement and his disappointment. Holmes reveals some astounding news that Miss and Mr Stapleton are actually married and that he is a Baskerville. These family secrets bring more intrigue into the story. Making it more like real life as every family has something they dont share with the outside world. The suspense of the mystery has now been dissolved, but the suspense of how to catch the culprit is at its peak. Holmes being the secluded man he is keeps his plans to himself, but tells Sir Henry to dine at the Stapletons and to let them know that he intends to walk home. Holmes also has some more news: he and Watson will be returning to London. This seems slightly peculiar as you wonder why he would leave at such a crucial time. But again it is a cover; he wants to make the criminal feel un-pressured and more relaxed, so that he is more likely to leave some clues. Sir Henry dines at the Stapletons house, while outside Watson, Holmes, Mortimer and Lestrade (a resident policeman who has power of authority in that area), wait for Henry to leave. However they do not see Miss Stapleton, which could be a key variable in Holmes plan as well as the ever thickening fog that is drawing closer by the minute. As the moment draws nearer Watson seems to be growing more agitated, at one point demanding that they get Sir Henry out. However Holmes believes that he is not harm while at the house. Their next reactions are delayed as the fog has hindered their eyesight white fog It was drifting slowly in our direction, Holmes plan did not foresee this and it causes them to loose valuable time. The only sense they can rely on is sound, and the next thing they hear is the slavering and howling of a Hound. Holmes is quick on his feet and rushes to where the sound is coming from, with his pistol at his side. The others have trouble keeping up but manage to come to his aid, just in time to see a massive hound fall upon Sir Henry. The description of the hound is so vivid and detailed, that you can actually imagine every inch of it enormous coal black hound, but not such a hound as mortal eyes have ever seen fire burst from its open mouth, its eyes glowed with a smouldering glare. This particular description seems something out of a nightmare and immortal suggests that it cannot be killed. However the imagination plays tricks and can perceive different images from what they really are. They do manage to kill the hound with a couple of pistol shots, which suggests how strong the hound was seeing as it could withstand at least one shot. Sir Henry was badly hurt which wasnt something Holmes had wanted but nevertheless apologised for. Dr Mortimer announced that there was only superficial damage, but there may also be psychological damage from facing something that ferocious and shocking. Holmes and Watson go to Stapletons house but they are too late and he has disappeared out on to the moor. So they instead start a search for Miss Stapleton, they search the house until they find a locked door. Holmes barges through it which shows his strong masculine side and that he is capable both mentally and physically. Miss Stapleton is found tied and gagged with red weals from whip lashes, this shows that domestic violence was an occurrence then as it is now. Her first words are that of concern for Sir Henry which shows her emotions were genuine. Holmes searches for Stapleton but he is never found, that is sort of a cliff hanger as you dont know if he will strike again. But his hound is dead so he has no weapon, and also not even an expert like him would have been able to navigate his way through a bog at that time of night. Sherlock Holmes concludes another one of his cases with the wit and sharp thinking as always. But how he does it, most of the great detective fans know him so well, that they feel they have actually met him. It would therefore be presumptuous to try and define him, as many admirers may each have very different views about this legendary character. But you can compare Sherlock Holmes to many of the nowadays detectives as they have their personality shown through before we even get to know them, that is true for Holmes because the first we see of him is his sharp attitude and judgemental ways. For example, we can now see Dalziel and Pascoe on our screens. Dalziel being the Detective Superintendent is obviously the superior to his young sidekick Detective Inspector Pascoe, his mentor even. Dalziel is blunt-talking, politically incorrect and can be very intense at times. Compared to his subordinate Pascoe who is university educated and well mannered, they are complete opposites. A bit like Watson and Holmes, Holmes is more educated and has been in the trade longer, he also cuts straight to the point even if he does draw it out slightly. Watson is from a different era of education and treats people with a bit more respect, he is more compatible with other people, while Holmes is recluse from others. The reasons that we find detective stories so enthralling are that we enjoy playing the detective as well as watching the real one. It gives us a sense of power and a feeling that we are above others. It also gives us a chance to step into someone elses shoes. We find enrapturement for a while but then reality consumes us again and makes us realise that it will never happen, but it also gives us a small comfort that another offender has been caught although it is only a story, it gives us hope that people are out there helping others and protecting us from criminals. Those same beliefs have been carried from Victorian times to our time. And the fact that good almost always triumphs over evil. This makes Detective novels such as the Hound of the Baskervilles so enjoyable to read. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

Red Lake High School Shooting Essay Example for Free

Red Lake High School Shooting Essay Jeffrey James Jeff Weise was an Ojibwe Native American adolescent, and a student at Red Lake Senior High School in Red Lake, Minnesota. He killed nine people and wounded five others in a shooting spree on March 21, 2005, when he was just 16 years old. Weise first murdered his grandfather and grandfathers girlfriend at his trailer home in Red Lake. He then shot and killed an unarmed security guard, a teacher and five students at Red Lake Senior High School. The shooting ended when Weise committed suicide. Research shows that Jeff was a strange young man, interested in Gothic things black clothing and Nazism, but a look a little further into his past led to a few interesting revelations. Jeff’s parents were never married, because his mother was only 17 when she gave birth. She was forced to give Jeff to his father when he was three months old. Then when he was two his mother took him back. She was reportedly an abusive alcoholic with a tendency to both physically and emotionally abuse her first born son. In 1997 Jeff’s father committed suicide after a two day standoff with police. Then in 1999 his mother suffered brain damage after a car accident in which she had been drinking and driving. Jeff was then placed in the care of his grandmother at the Red Lake Reservation. Jeff did not have the right start in life. His parents should have been older and more ready for a child when he was born. They also should have been married. Jeff also should have had a more stable home life as an infant. It is doubtful that he had a firm attachment with his mother or father considering that he was passed between them at 3 months old and 2 years old. He also should not have been physically or emotionally abused. His mother failed him in that aspect and the fact that she was an alcoholic makes it even worse. It is also doubtful that Jeff dealt with his father’s suicide in a healthy way. He did not have the support that he should have had from his mother. By the time he got to his grandmother’s care he had already led a very difficult life. This ties in to every chapter that we have discussed so far. It refers to attachment, abuse, adolescence and everything. It all goes back to the first thing we talked about that said when parents fail to give their child a good start in life everybody suffers, as is the case with the families of Jeff’s victims.

Analysing the bottled water industry

Analysing the bottled water industry Water is the one of the most important necessity for life. There are different drinking-water needs for individuals and they vary depending on the climate, physical activity and the body  culture of every individual. But for average consumers water need is estimated to be about two to four liters per day. The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization,  increasing scarcity of pure and safe water etc has made the bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism corp. etc. has also added to the growth  Indians currently spending about $330m a year on bottled water, analysts estimate. The packaged water market constitutes 15 per cent of the overall packaged beverage industry, which has annual sales of at least $2.6bn, Deepak Jolly, a spokesperson for Coca-Cola India said.   President Dr. A.P.J. Abdul Kalam has urged youngsters on July 17, 2010 to be aware of water conservation techniques to avoid grave water crisis in future.It is so sad that today, people are forced to buy water in plastic bottles The annual volume of the world bottled market of amounts to 109 billion liters, an average 17.5 liters of bottled water drunk yearly per person (Zenith International, International Council of Bottled Water Association, 2000). India ranks in the top 10 largest bottled water consumers in the world; its per capita per annum consumption of bottled water is estimated to be five liters Western Europeans are the major consumers, with an average of 93 liters/person/year. Asians presently consume the least. Thus there exists a vast potential market for bottled water in Asia. In India the value of bottled water industry is around Rs 1000 crore and its growing with the rate of about 40 percent annually (Business Today, 2001) and looking at the marketing potential many of the multinationals have entered the Indian market and has enhanced the marketing activity to tap the unexploited potential. Many of the brands compete in a very narrow market segments, comprising majorly upon the Travel, Tourism, Caterers, Restaurants, and Hospital segments and Meeting local demands. The attention is currently being focused on tapping the vast potential presented by entry into affluent / upper middle class households. The bottled water market share is majorly captured by Bisleri (51 per cent), Bailley (17 per cent), Yes (11 per cent) and Followed by Kinley (10 per cent) and Aquafina (4 per cent) (Source: BT Estimates June, 2001). In the natural mineral water sector Evian, Perrier, bisleri, and Himalayan are the major brands operating in India. According to a study conducte d at national-level, there are more than 200 bottled water brands in India and out of them nearly 80 per cent are local brands. Except in the metros, a bottled-water manufacturer was not to be found even in a one-room shop, between 1999 and 2004. The Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent the highest in the world.  The total annual bottled water consumption in India turned to 5 billion  liters in 2004 from 1.5 billion liters earlier in1999.  Global consumption of bottled water was nearing  200 billion liters in 2006. The market leader is Bisleri International, which boasts a 40 per cent share. It is followed by Coca -Colas Kinley (around 25 per cent) and PepsiCos Aquafina (around 10 per cent).  The top players in bottled water industry in India are the major international giants like Coca cola, Pepsi, Nestle and noticeable presence of national players like Mount Everest, Manikchand, Kingfisher, Mohan Meakins, SKN Breweries , Indian Railways so on. PepsiCo India has prepared plan including, investment in capacity enhancement, packaging initiatives and below-the-line activities to pump up volumes in the over-crowded category. Meanwhile, India based Parle Agro is extending the manufacturing facility for  Bailley from 29 to 60 plants. The Indian packaged water industry will soon see a major tussle between Indian and international brands to gain market share.  Ã‚   major multinationals such as Coca-Cola and PepsiCo have been trying from the past 10 years to capture the Indian bottled water marke t. Now finally they have captured a significant part of it. However, Parle Bisleri kept its market share of 40 percent. Kinley and Aquafina are fast moving up, with Kinley holding 20-25 per cent of the part and Aquafina approximately 10 per cent of the market. 1.2 PURPOSE OF THE STUDY As we know bottled water is sold in a variety of packages: pouches and glasses, 330 ml bottles, 500 ml bottles, one- liter bottles and even 20- to 50-litre bulk water packs. The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water, natural mineral water and packaged drinking water.   Premium natural mineral water includes brands such as Evian, San Pelligrino and Perrier, which are imported and priced between Rs.80 and Rs.110 a liter. Natural mineral water, with brands such as Himalayan and Catch, is priced around Rs.20 a liter. Packaged drinking water, which is nothing but treated water, is the biggest segment and includes brands such as Parle, Bisleri, Coca-Colas Kinley and PepsiCos Aquafina. They are priced in the range of Rs.10-12 a liter. THE OBJECTIVES To study the consumer behavior and adaptation towards packaged drinking water To study brand equity and market share of various packaged drinking water brands To study the marketing strategies adopted by various packaged drinking water brands To study the market penetration of various packaged drinking water brands As the consumption of mineral/packaged water is very high with our research we will try to understand various factors which our affecting customer behavior, study of different dependent and independent variables and application of suitable tests will help to compare and analyze the data and acquire the objectives and successful completion of research. 1.3 CONTEXT OF THE STUDY We are conducting this study in the purview of Indian context. We have undertaken study to compare few packaged drinking water brands in Delhi and NCR region Why bottled water? Millions of people, both in rural and urban India,  suffer from inadequate or no tap water supply.   Even some parts of Mumbai, the countrys financial capital,  get a mere two hours of daily water supply.  The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization,  increasing scarcity of pure and safe water etc. has made the bottled water business just like other consumer items  Bottled water  has been treated by distillation, reverse osmosis, or other suitable process and that meets the definition of purified water.   The bottled water treatments include:     *  Distillation.  In this process, water is turned into a vapor. Since minerals are too heavy to vaporize, they are left behind, and the vapors are condensed into water again.   *  Reverse osmosis.  Ã‚  Water is forced through membranes to remove minerals in the water.   *  Absolute 1 micron filtration.  Ã‚   Water flows through filters that remove particles larger than one micron in size, such as Cryptosporidium, a parasitic protozoan.   *  Ozonation.   Bottlers of all types of waters typically use ozone gas, an antimicrobial agent, to disinfect the water instead of chlorine, since chlorine can leave residual taste and odor to the water. In India around 100 companies sell an estimated 424 million liters of bottled water valued at around Rs 200 crore in the country annually. Most bottlers claim that their water is 100 per cent bacteria-free and contains minerals  that make it tastier and healthier. But is the water in these bottles really safe to drink? Do they conform to international or national standards?   To find out, the Ahmadabad-based Consumer Education and Research Society (CERS), an independent non-profit institution with a sophisticated product-testing laboratory, recently carried out a detailed study on 13 major brands of bottled water available in the country. The national brands Bisleri (separate samples were taken from their units in Bangalore, Ghaziabad, Calcutta and Baroda) and Bailley (Mumbai and Surat) were selected on the basis of their dominant position in the overall market. Bisil (Mehsana), Golden Eagle (Chennai), Aquaspa (Mumbai),Saiganga (Ahmednagar), Nirantar (Thane), Tirupthi (Chennai) and Yes (Nadiad) were included because of their regional popularity. To conform to international standards for such testing, 21 bottles of each brand were  tested in the CERS laboratory against analytical and sensory  parameters as well as for microbiological contamination. To ensure fairness, the results were sent to the individual companies for their comments 1.4 BACKGROUND In India For the product certification BIS have a scheme licenses are being grated to manufacturers who wish to claim that their bottled water brand is up to the Indian standards. It enables manufacturers to use popularly known ISI mark under BIS Act 1986 after that On September 29, 2000 the Union Ministry of Health and Family Welfare issued a notification [No. 759 (E), effective from 29.3.2001]. An amendment to the Prevention of Food Adulteration Rules 1954, the BIS certification Mark is now mandatory for packaged drinking water and packaged natural mineral water according to BIS water filled in hermetically sealed containers of various compositions, form, and capacities that is suitable for direct consumption without further treatment. It is subjected to treatment: decantation, filtration, and combination of filtration, aeration, filtration with membrane filters, depth filter, cartridge filter, activated carbon filtration, and demineralization. It is disinfected to a level that wil l not lead to harmful contamination in the drinking water. There are Separate standards have been formulated by BIS for packaged drinking water (IS14543: 98) and for packaged natural mineral water (IS 13428:98). These standards give parameters to be tested and the requirements to be met in respective category of packaged water. According to BIS natural mineral water is different from packaged drinking water it is obtained directly from natural or drilled sources like spring artesian well, drilled well or from an underground water-bearing strata for which all possible precautions should be taken within the protected perimeters to avoid any pollution of, or external influence on, the chemical and physical qualities. It is characterized by its content of certain mineral salts and their relative proportion and the presence of certain trace elements of. It is required to be collected under conditions, which guarantee the original Natural bacteriological purity and chemical composition of essential components and is bottled at the point of emergence of the source under hygienic conditions. First ever bottled water in India under the name Bisleri was first introduced in Mumbai by Bisleri Ltd., a company of Italian origin in 1965. This company was started by Signor Felice  who first brought the idea of selling bo ttled water in India. Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in  glass bottles under the brand name Bisleri. Later Parle switched over to PVC non- returnable bottles and finally advanced to PET containers. Since 1995 Mr.Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turnover has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently it has 8 plants and 11 franchisees all over India. Bisleri command a 60% market share of the organized market. To disinfect the water instead of chlorine, since chlorine can leave residual taste and odor to the water. To disinfect the water instead of chlorine, since chlorine can leave residual taste and odor of the chlorine and however it can be noted that retailers prefer Bisleri because people recall bottle water with name Bisleri. The FDA also classifies some bottled water according to its origin. Artesian well water: Water from a well that taps an aquiferlayers of porous rock, sand and earth that contain waterwhich is under pressure from surrounding upper layers of rock or clay.   Mineral water: Water from an underground source that contains at least 250 parts per million total dissolved solids. Minerals and trace elements must come from the source of the underground water. They cannot be added later. Spring water: Derived from an underground formation from which water flows naturally to the earths surface. Spring water must be collected only at the spring or through a borehole tapping the underground formation feeding the spring. If some external force is used to collect the water through a borehole, the water must have the same composition and quality as the water that naturally flows to the surface.   Well water: Water from a hole bored or drilled into the ground, which taps into an aquifer. Tap Water: Some bottled water also comes from municipal sourcesin other wordsthe tap. Municipal water is usually treated before it is bottled. CHAPTER2: REVIEW OF LITERATURE FDA defines bottle water as water that is intended for human consumption and that is sales in bottle or other containers, with no added ingredients except that may contain safe and suitable antimicrobial agents In the year 1980 we  were able to see more changes by introduction of a tap attachment where Iodine resin was used to filter the water. Iodine deactivates the microbiological impurities to a great extent but with this it also has side effects due to iodine and does not take care of dissolved impurities mineral balance. In the same year Late 1980s it was visible that  Ultra Violet  based purifier, which filters dust and deactivates bacteria to a much greater extent as compared to Iodine. U.V. based purifiers maintain the odor and color of water but even they do not clear out the dissolved impurities and mineral particles. Thus came the concept of mineral water. Reporting requirements are significantly less stringent for bottled water facilities and allow the industry much latitude in assessing risks as well as make assessment of compliance difficult. A regulation body was set in place to periodically and systematically collect, compile, and assess complied statistical Information and was provided by the international Bottled water association (IBWA) on the bottled water industry. The IBWA has set the current annual market for bottled water at about two billion gallons. Wells and natural springs are the main sources for 75 percent of bottled water and for rest the source is the municipal water supplies. Wells and springs are considered to be the sources from ground water. There are different regulation, rules and laws for different counties. For example there is a regulation in the United States, that whenever bottled water is being sourced from community water source then the label of bottle should mention this clearly so it is easily seen and recognizable. However in other case if the water is subjected to distillation, deionization or reverse osmosis then it can be categorized that way and then there is no need to mention the source. As we know Ground water passes through igneous rocks due to which very small quantities of mineral matter gets dissolved as we know this is because of the relative insolubility of the rock composition. Sedimentary rocks as compared are more soluble than the igneous rocks. Because of their higher solubility, they combined with greater abundance in the earths crust; they contribute a major portion of the soluble constituents of ground water (Todd, 1959). In areas recharging large volumes of water underground such as alluvial streams or artificial recharge areas, the quality of the infiltrating surface water can have intensive effect on the ground water. Salts are added to ground water passing through soils by soluble products of soil weathering and of erosion by rainfall and flowing water. Excess irrigation water percolating to the water table may contribute substantial quantities of salt (Todd, 1959) Qureshi and Barrett-Lennard (1998) reported that out of 560,000 tube-wells in the Indus Basin, about 70% of them are pumping sodic water. Thus use of sodic water has in turn affected the soil health and decreased the crop yield. It further concludes that the geographic conditions of the area may contaminate the underground water. However, the source of origin of ground water as well as its recharge is of great importance for bottling companies as to maintain the water standard. Jeffrey Smith.B. (2009) (Providing clean and safe drinking water is a major challenge not only in India but also globally.)As the contamination of drinking water has increased so the supplies and shortages due to overuse has put substantial stress not only on the portability of this resource but also on its availability to the growing global population. Because packaged water provides an important source of potable water for the Indian population, it is important for all the stakeholders to review and discuss best practices, so that working together; the Indian population can have confidence in the packaged drinking water. Mayers Michael (2007) said that (Consumers are profiled in terms of demographics and variations by region.) He also discussed what motivates consumers to pay more n more for bottled water, than they do for the water that is available from their household tap.  Improvements have been made with regard to the taste and health related qualities of products.   In 1958 the international bottle water association (IBWA) came in picture which was a trade association of water procedure, distributers, and suppliers activities include technical relation government relations and communication. E Selman n.keith (2005) conducted a survey which revealed that the data collected on bottled water production, specifically the production from the ground water, the primary source of bottled water relative to other uses of ground water, bottled water production was found to moderate uses of ground water. In Feb. 1999, drinking water foundation, The Natural Resources Defense Council (NRDC) issued a report by the title of Bottle Water: Pure Drink Pure Type? in which they raised numerous wrong allegations against bottled water. CHAPTER 3: RESEARCH METHODS AND PROCEDURES 3.1 PURPOSE OF THE STUDY Convenience and quality have made the aspect of packaged drinking water quite familiar. There are quite a few numbers of brands marketing their packaged drinking water, and the variety of the same is also mushrooming with the introduction of various styles viz., bottled, bubble top, and so on. But with the number of brands influencing the purchase pattern, there comes the threat on domestic brands, hence a research has been carried over to analyze few brands of packaged drinking water to understand a) The consumer behavior and adaptation of packaged drinking water, b) The brand equity and market share of various packaged drinking water brands, c) The marketing strategies adopted by various packaged drinking water brands, and, d) The market penetration of various packaged drinking water brands. 3.2 RESEARCH DESIGN Simply put, a research design is the blueprint for a study that guides the collection and analysis of data. The survey research approach was used in this project, saimple cause being that the consumers feedback was absolute for obtaining the data. A research project, initially, needs a basic preparation regarding the issues related to topic selected. For this one needs to do some deskwork. Deskwork includes: Determining the basic objectives of the study being pursued. Collation of secondary data related to the topic from sources like the internet, magazines newspapers. Studying the market, which one wants to cover? Analyzing the objectives on the basis of second hand data collected. The above mentioned activities at the initial stage of the project must be completed then the main part would be focused upon. 3.3 RESEARCH QUESTIONS Each of our objectives has to be converted into certain questions in the questionnaire. The research objective will only be fulfilled if we are able to do this conversion successfully and effectively. The objectives of our research are: To study the consumer behavior and adaptation towards packaged drinking water. The concerned research question corresponding to this objective are: What type of water do you prefer to drink? Mineral Water Filtered Water How frequently do you drink mineral water? Always Sometimes Often You drink mineral water because it is: Safe/Bacteria Free Handy/Portable When feeling thirsty you choose mineral water over soft drink? Always Often Sometimes Never Rank the following parameters as per your preference while purchasing mineral water. Brand Quality Price Availability To study brand equity and market share of various packaged drinking water brands. The concerned research questions corresponding to this objective are: Which brand do you prefer while buying mineral water? Bisleri Kinley Himalaya Qua Rate these brands on the factors given below( 1=bad; 5=excellent) Factors Bisleri Kinley Himalaya Qua Taste Price Availability Brand Packaging To study the marketing strategies adopted by various packaged drinking water. The concerned research questions corresponding to this objective are: Does advertising of the product have any effect on your purchase? Yes No What size of packaged water do you usually prefer? 500ml 1 ltr 5ltr 20 ltr To study the market penetration of various packaged drinking water brands. The concerned research questions corresponding to this objective are: Where do you buy bottled drinking water from? Metro/Railway Station Bus Stand Local Vendors Office/School Cafeteria Retail Outlets 3.4 PARTICIPANTS Population of the study: the group of individual to be studied. Our population of the study covered the region of Delhi/NCR. Sample size: We had taken a sample size of 100 consumers who were our respondents. They were selected by simple random sampling, due to the fact that in this case systematic sampling is not possible, cause one cannot say whether a person is using mineral water or not. Sampling technique: Simple Random sampling technique has been used in this project. In simple random sampling each unit of the population stands an equal chance of being selected in the sample size. Each unit has the same probability of being selected i.e. 1/N. PROFESSION % OF POPULATION IT/ITES 10% SPORTS/TRAINER 5% HOSPITALITY 15% MANAGEMENT 15% STUDENT 40% OTHERS 15% 3.5 DATA COLLECTION One of the most basic differentiation is between collecting primary data or secondary data. Secondary data collection is any information we may have used, but which has not been specifically collected for the current marketing research. But marketing research typically requires a lot of current data that is not available through the secondary means. The methodology used for the secondary data that is already collected may be unknown thus validity and reliability of the data is not known. Primary data collection is the data that is collected specifically for the project undertaken from the real respondents such as consumers, dealers, and other people associated to the research. In our project we have used primary data collection method through questionnaire from the consumers. We had circulated the questionnaire online as well as manually. 3.6 INSTRUMENTATION Mode Of Survey The consumers had to fill up our questionnaire , which was our instrument of survey. While pursuing the research, structured questionnaire with closed-ended questions were used. Structured Questions: they improve the reliability of the study, by ensuring that every respondent is asked the same questions. Structured answers: structuring or standardizing answers which the respondent can choose from in a questionnaire also achieves consistency of form. Additionally, it makes the interpretation of answers, analysis and tabulation, easier than in the case of unstructured answers. Closed-ended questions: questions which structure the possible answers beforehand are known as closed-ended questions. Preparing the questionnaire The questionnaire was prepared keeping in mind the objectives that we had laid down for the project. Each objective had had a set of questions lined up. The questionnaire followed the funnel approach i.e. the questionnaire follows a sequence starting with the general questions first and with more specific and personal questions later on to avoid specific questions biasing the general questions. A close end questionnaire was prepared by us for the same purpose, to be filled by the consumer. We have used the following types of questions in our questionnaire, Dichotomous questions Multiple choice questions Rating questions Ranking questions Semantic differential questions etc. 3.7 PILOT STUDY A pilot study is a pre-study of your fuller study. It can also be referred to as a miniature study of the project. In order to improve the macro picture, it is to a feasibility study, a small experiment designed to gather logistics and information prior to a larger study in order to improve the latters efficiency and quality. A pilot study will reveal deficiencies in the design, if any, of the proposed experiment or procedures and these can then be rectified before a larger picture is painted using more efforts and resources. Generally a pilot study is miniscule in front of the whole experiment, and therefore would provide only limited information on the sources and magnitude of variation of response measures. In our project we carried out a pilot study on 20 consumers as respondents. Our selection was again through simple random sampling. The pilot study helped us in the restructuring of certain questions lacking the simplicity and effectiveness of a survey. Through this pilot study we could make the appropriate and necessary changes in our research instrument on time rather than after completing the research paper. 3.8 DATA ANALYSIS After collection of data another work necessary for any data collector is to correctly analyze that data. Statistical tools helped us to correctly analyze the data. The statistical tool that we have used in our project is SPSS software. SPSS(originally, statistical package for social sciences) was released in its first version in 1968 after being developed by Norman H. Nie and C. Hadlai Hull. Statistics included in the basic software: Descriptive Statistics: Cross Tabulation, Frequencies, Descriptive, Explore, Descriptive Ratio Statistics Bivariate Statistics: Mean, T-Test, Anova, Correlation( Bivariate, Partial, Distances), Non Parametric Tests Prediction for numerical outcomes: Linear Regression. Prediction for identifying groups: Factor Analysis; Cluster Analysis(Two-Step, K-Means, Hierarchical), Discriminant. The statistical tools used in the project are: Attribut Based Perceptual Mapping Using Discriminant Analysis Discriminant Analysis Anova Correlation 3.9 LIMITATIONS Every project report has limitations, our project which was Comparative Study Of Few Packaged Drinking Water Brands also faced certain limitations. We observed the following limitations: The sample size of our project i.e 100 respondents was too small in comparison to the population. Too small a sample would have affected the reliability of the finding from the research. The data collection was done in some parts of delhi and noida . the project was generalized for the entire delhi/ncr region. There might have been biasness on the part of the respondents. 3.10 SUMMARY Research methodology and procedures are the most important part of a project report. The finding and the result of the research depends upon the methods used, the data collection, the research questions, the data analysis tools used. The final objective of a research is to achieve what it was meant to achieve. The conversion of the objectives into the questionnaire and ultimately the findings from the research is the core of the research project. CHAPTER 4 : DATA ANALYSIS AND FINDINGS 4.1 REVIEW METHODOLOGY Quantitative data collection The valuable data for the research has been taken from the given source; Primary data . The data was collected from: 1.a Customer Surveys A carefully structured questionnaire used to measure customer attitudes, levels of perception, intentions to purchase etc. 1.b The questionnaires have been filled online and through personal interview. Instrument 2.a Statistical Package for the Social Sciences was used for data analysis. Qualitative findings helped us to effectively phrase and position questions and eliminate ambiguity (in questionnaire/survey) by providing a platform to better understand brand preference, brand equity, marketing strategies and consumer behavior. The findings that emerged from the above mentioned research methods are crucial in assessing our objectives. 4.2 FINDINGS Through One Way Anova we came to know that the frequency of purchase of packaged mineral water by the consumer does not converge significantly on the consumers income. Whereas the consumption quantity of packaged mineral water by the consumer converges significantly on the income of the consumer. This helps us in understanding price sensitivity of the consumer while deciding the quantity of consumption of packaged drinking water Bisleri the brand has a strongest brand equity which attributes to its success in comparison to its other attributes like price, packaging ,taste and availability .The unstandardised discriminant f

John Donnes Unusual Conceits: Bizarre Imagery or Thoughtful Comparisons? :: Biography Biographies Essays

John Donne's Unusual Conceits: Bizarre Imagery or Thoughtful Comparisons?      Ã‚  Ã‚   What exactly do a flea and the intense emotion of love have in common?   Does the sun ever intrude upon you and your lover while in bed?   To most people these questions would draw nothing but quizzical or blank stares followed by perhaps a referral to one psychologist or another.   However, if one asked a certain young minister from seventeenth century London the same questions, he would have suddenly become inspired.   This exceptional personality was the metaphysical poet John Donne.    Many people debate whether Donne's metaphysical style of verse is genuinely contemplative comparison or merely eccentric imagery.   However, if one looks deep enough into the witty his witty works such as, "The Sun Rising," or "The Flea," they will find evidence to support both views.   It has been said of Donne's love poetry that it was "losing itself at times in the fantastic and absurd" (Grierson 25).   By using his unusual conceits, or far-fetched metaphors, John Donne utilizes his remarkable ability to draw a wistful sigh of love from any reader while shocking and twisting brain cells at the same time.   It is this innovative method of combining such passion and great intellect that entices poets like T. S.   Eliot to imitate him and others like Samuel Johnson to criticize him.    One example of John Donne's words coming off as a thoughtful and indeed intriguing comparison is presented in "The Sun Rising. "   In this composition, Donne proclaims in a conceit, " She is all states, and all princes, I, Nothing else is" (Line 21-22).  Ã‚   By this he is so boldly declaring that he and his own love are the center of the universe and all that is important (Carey 109).   He goes on to tell the "unruly sun," "This bed thy center is, these walls, thy sphere" (Line 30).   By these lines we can see that Donne is portraying love as an all-empowering emotion.   He is telling us that being in love signifies a completeness, an obsession that makes all else negligible.      When the speaker asserts to the sun, "If her eyes have not blinded thine; Look, and tomorrow late, tell me, Whether both the Indias of spice and mine Be where thou leftst them, or lie here with me," (Line 15-18), he is masterfully showing both his loves' superiority and the sun's inferiority. John Donne's Unusual Conceits: Bizarre Imagery or Thoughtful Comparisons? :: Biography Biographies Essays John Donne's Unusual Conceits: Bizarre Imagery or Thoughtful Comparisons?      Ã‚  Ã‚   What exactly do a flea and the intense emotion of love have in common?   Does the sun ever intrude upon you and your lover while in bed?   To most people these questions would draw nothing but quizzical or blank stares followed by perhaps a referral to one psychologist or another.   However, if one asked a certain young minister from seventeenth century London the same questions, he would have suddenly become inspired.   This exceptional personality was the metaphysical poet John Donne.    Many people debate whether Donne's metaphysical style of verse is genuinely contemplative comparison or merely eccentric imagery.   However, if one looks deep enough into the witty his witty works such as, "The Sun Rising," or "The Flea," they will find evidence to support both views.   It has been said of Donne's love poetry that it was "losing itself at times in the fantastic and absurd" (Grierson 25).   By using his unusual conceits, or far-fetched metaphors, John Donne utilizes his remarkable ability to draw a wistful sigh of love from any reader while shocking and twisting brain cells at the same time.   It is this innovative method of combining such passion and great intellect that entices poets like T. S.   Eliot to imitate him and others like Samuel Johnson to criticize him.    One example of John Donne's words coming off as a thoughtful and indeed intriguing comparison is presented in "The Sun Rising. "   In this composition, Donne proclaims in a conceit, " She is all states, and all princes, I, Nothing else is" (Line 21-22).  Ã‚   By this he is so boldly declaring that he and his own love are the center of the universe and all that is important (Carey 109).   He goes on to tell the "unruly sun," "This bed thy center is, these walls, thy sphere" (Line 30).   By these lines we can see that Donne is portraying love as an all-empowering emotion.   He is telling us that being in love signifies a completeness, an obsession that makes all else negligible.      When the speaker asserts to the sun, "If her eyes have not blinded thine; Look, and tomorrow late, tell me, Whether both the Indias of spice and mine Be where thou leftst them, or lie here with me," (Line 15-18), he is masterfully showing both his loves' superiority and the sun's inferiority.

China Essays -- essays research papers

â€Å"Government in China: three perspectives† In the Ming period of government in China, it is evident that the characteristics and learning of the emperor are essential to the essence of good government. Under the Confucian system, it was vital to conform to the strict hierarchical structure of the social and political codes which formed the foundation of the system: therefore, the basis of good government was something which permeated all levels of society but was ultimately inspired by, and dictated by, the higher levels of the power structure and ultimately the emperor. Within the hierarchy, there were certain aspects of rights and responsibilities which could not be transcended and which ensured that each member of society retained their appropriate place within the overall structure. There would invariably be those above, to whom one owed deference and respect, and those below, to whom one owed protection. No-one was isolated, but rather seen as an integral part of a network which could only function successfully if everyone played exactly the role which was allotted to them, and did not attempt to transcend their designated status. The concept of government, therefore, was something which was dictated from the top of the power structure but permeated to all its levels. Government of the country, of a province, of a household, were all aspects of the same strictly enforced social order and each level could be seen as reflecting the pattern of the one above. However, according to Confucian practices it was not sufficient to understand good practice and to put it into effect, it was also essential to demonstrate to others that the individual was aware of their particular place in the social and political hierarchy. There was therefore a heavy reliance on custom and ritual, which affected every aspect of everyday life and acted as a constant reiteration of the dictates of the hierarchy. To carry out these rituals not only reinforced one’s social standing, both to oneself and to others, but also showed that the lower orders of the social structure maintained their faith in, and obedience to, the higher orders. In this way not only could the government be maintained, its efficiency could be seen to be exemplified at all levels of the social and cultural hierarchy. This strictly codified and rigidly enforced system, however, was at least to some extent de... ...hose who are at the top of the hierarchy and disseminate their virtues to those below. If this system breaks down, becomes corrupt or deteriorates into a faà §ade, then only the outward trappings of order remain, in the practices of ritual: there is no inner core of wisdom and sagacity of which these practices should be the outward representation. Government may continue to function, but it is no longer motivated by the virtues and philosophies which originally motivated it, and the continuation of custom and ritual loses its meaning and significance. We see this in ‘Woman Wang’, for example, in the way that marriage is perceived: the Confucian ideal in which the man is superior, but has a responsibility to respect and protect the woman, has gone and in its place is an abusive relationship where the power remains, but the impetus to protect is gone. Wang is still confined by custom to her marriage, but it is no longer the enlightened hierarchy of Confucianism but the darker control relationship of a patriarchy. References Huang, R. (1986) 1587: a year of no significance. Yale University Press. Kuhn, P. (1990) Soulstealers. Harvard. Spence, J. (1978) Death of Woman Wang. Penguin.

Grapes of Wrath Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Joad family is forced to move to California because of the Oklahoma Dust Bowl, which has made it impossible for them to earn a livelihood through farming. Drought and depression has made it impossible for farmers to grow a substantial amount to live on. As inflation rises and wages drop, a gigantic worker migration heads West in search of Jobs. They have seen notices asking for workers in the western part of the United States, and travel thinking that they will find gainful employment. However there is much to learn about the United States in its economic turmoil. During the depression, thousands of people looked for work, and were cheated every step of the way. The Grapes of Wrath, by John Steinbeck, is the story about a family living during the days of the depression and what they did to survive. Many families were hurt by the depression, so Steinbeck wrote of a typical family with detail that makes you understand the pain and suffering people went through in the country’s darkest of times.   Ã‚  Ã‚  Ã‚  Ã‚  Tom Joad, recently released from prison for a homicide, hitchhikes back home to his fathers farm which he hasn’t been to in 4 years. He tells the truck driver who gives him a ride that he got in a fight with a guy at a dance and when he tried to brandish a knife, Tom hit him on the head with a shovel. The truck driver lets him off at his father’s farm but he finds it abandoned. He does meet up with an old friend Jim Casy who used to be a preacher. So Tom and Jim head down to his uncle’s to locate his family. A day later he finds them all about to leave for California. Tom decides to accompany his family to California although it means breaking his parole. Packed tightly into a truck, they begin their journey down Route 66, little realizing that they are part of a huge migration into an unwelcoming region of the US. The Joads encounter friends along the road, but they also wander into adversity. They meet the Wilsons, who drive along with them to Arizona, and various other Oklahoma families.   Ã‚  Ã‚  Ã‚  Ã‚  This Journey is not easy though, there is much suffering to be dealt with. Tom’s grandfather dies of a stroke at the beginning of the trip. And his dogs that he bought along are run over. They constantly have car problems and they face more and more disrespec... ...cannot fight against the system that enslaves them, to desperate for food and shelter to think about their situation to any great extent. Steinbeck focuses on the sacrifices made by people for their children and friends, emphasizing the simplicity of their lives while demonstrating their desire for respect and recognition. They are forced into constant migration by large land-owning companies, and it is these same companies that prevent them from rising above poverty. During the Depression, the entire country was faced with growing poverty and unemployment, and the Joads are only one of many families forced to leave their homes. We look at the depression like it was a hard time for everyone. And at such a time, we should stand together and solve our problems. Systematically, society has performed its usual segregation of scapegoats, in this case the Okies, because they were poor and couldn’t get jobs. The people didn’t realize that there was plenty of opportunity because they were to caught up in their own finances to be able to look past the barriers and start looking for solutions. The depression was a very hard time, but for families like the Joads, it was harder.

Six Major Classes of Nutrients

There are six major classes of nutrients:  carbohydrates,  fats,  minerals,  protein,  vitamins, and  water. These nutrient classes can be categorized as either  macronutrients  (needed in relatively large amounts) or  micronutrients  (needed in smaller quantities). The macronutrients include carbohydrates (including  fiber), fats, protein, and water. The micronutrients are minerals and vitamins. The macronutrients (excluding fiber and water) provide structural material (amino acids from which proteins are built, and lipids from which cell membranes and some signaling molecules are built) and  energy.Some of the structural material can be used to generate energy internally, and in either case it is measured in  Joules  or  kilocalories  (often called â€Å"Calories† and written with a capital  Cto distinguish them from little ‘c' calories). Carbohydrates and proteins provide 17  kJ approximately (4  kcal) of energy per gram, while fa ts provide 37  kJ (9  kcal) per gram. ,[17]  though the net energy from either depends on such factors as absorption and digestive effort, which vary substantially from instance to instance.Vitamins, minerals, fiber, and water do not provide energy, but are required for other reasons. A third class of dietary material, fiber (i. e. , non-digestible material such as cellulose), is also required,[citation needed]  for both mechanical and biochemical reasons, although the exact reasons remain unclear. Molecules of carbohydrates and fats consist of carbon, hydrogen, and oxygen atoms. Carbohydrates range from simple  monosaccharides  (glucose, fructose, galactose) to complexpolysaccharides  (starch).Fats are  triglycerides, made of assorted  fatty acid  monomers  bound to a  glycerol  backbone. Some fatty acids, but not all, are  essential  in the diet: they cannot be synthesized in the body. Protein molecules contain nitrogen atoms in addition to carbon, ox ygen, and hydrogen. The fundamental components of protein are nitrogen-containing  amino acids, some of which are  essential  in the sense that humans cannot make them internally.Some of the amino acids are convertible (with the expenditure of energy) to glucose and can be used for energy production, just as ordinary glucose, in a process known as gluconeogenesis. By breaking down existing protein, some glucose can be produced internally; the remaining amino acids are discarded, primarily as urea in urine. This occurs normally only during prolonged starvation. Other micronutrients include  antioxidants  and  phytochemicals, which are said to influence (or protect) some body systems.Their necessity is not as well established as in the case of, for instance, vitamins. Most foods contain a mix of some or all of the nutrient classes, together with other substances, such as toxins of various sorts. Some nutrients can be stored internally (e. g. , the fat soluble vitamins), wh ile others are required more or less continuously. Poor health can be caused by a lack of required nutrients or, in extreme cases, too much of a required nutrient. For example, both salt and water (both absolutely required) will cause illness or even death in excessive amounts.